Logrus

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References

Good morning Artem

On behalf of the digital team here at Turner I would like to express our appreciation for the work you did for us last week on the Gwen Dress Up and Ben Rex games, as well as for the last minute help with the ToonCup logo.

Your technical talent and the exemplary communication and organisation skills are the primary reason we choose Logrus for the majority of our localisation projects. We hope that you enjoy working with us too and we anticipate sending a few more interesting projects your way.

Thank you

Elina



Logrus at the Translation Agencies Virtual Conference

October 15, 2010

Logrus has participated in Translation Agencies Virtual Conference by Proz.com on October 13, 2010. The participants shared their experience in developing localization services and discussed the latest trends and issues faced by companies.

Representing Logrus was its president Serge Gladkoff, who delivered a video presentation entitled, "Overcoming the Winner's Curse when buying and selling translation services through open market tenders and RFIs", focusing on the pricing policy in the translation services industry and the so-called "Winner's Curse" phenomenon. In a competitive bidding process, the client seeks to procure services at the lowest possible cost, while the winning bidder often accepts the assignment at a price that is below sustainability level, which in turn compromises the quality.

This issue elicited a lively response from the audience. Unlike translation quality or CAT technology, it has not been given due consideration heretofore in light of the extreme complexity of this subject. This phenomenon is governed by fairly sophisticated mathematical laws in what is seen as one of the most complex fields of mathematics. Meanwhile, it is shaping up as a major problem for modern markets, becoming ever more pronounced with the spread of the Internet, which affords clients vast access to service providers willing to participate in competitive bidding. Serge Gladkoff described the key aspects of this problem and highlighted the possible ways in which both clients and service providers can avoid losses attributable to flaws of the bidding process.

The presentation  is available in the publications section of our website







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