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"How much can I ask for it?" – that is the question. Reasonable buyer would not offer the highest possible bid in auction. Reasonable seller of professional services will not offer the lowest possible bid either. The author discusses client – provider engagement and pricing policy from the point of view of game theory. The article is intended both for clients, who are interested in getting the lowest price possible retaining the best service providers, and for vendors, who are motivated to get fair price for their services and withhold the price pressure.
This article will lay out the reasons why, in the near future, translators as "members of one of the oldest professions" will no longer be able to work as they have in the past. At the same time, we will try to figure out which translators will be valued and respected by clients, and which are headed for jobs at the drive-through window.